Recommended sizes for Xiaohongshu (RED) covers
| Format | Size (px) | Aspect ratio |
|---|
| Portrait | 1080 × 1440 | 3:4 |
| Square | 1080 × 1080 | 1:1 |
| Landscape | 1440 × 1080 | 4:3 |
Limits
| Aspect ratio | 3:4, 1:1, 4:3 |
|---|
Safe zone and tips
- 3:4 covers are tall enough to stand out in the two-column feed without being cropped.
- Use the same ratio for every image in a note; the first image sets the shape of the whole set.
- Put a short, large title on the cover: it has to be readable at about half the screen width.
Making a 3:4 image from a phone photo
A typical 12-megapixel phone photo is 3024 × 4032, which is already 3:4, so no cropping is needed: just scale it down to 1080 × 1440.
The calculator is set to 1080 × 1440. Enter your own width and height to see their ratio, or type a new width in box 2 to get the height that matches.
Frequently asked questions
What is the best size for Xiaohongshu (RED) covers?
Use 1080 × 1440 (Portrait, 3:4), 1080 × 1080 (Square, 1:1), and 1440 × 1080 (Landscape, 4:3). The first one is the safest default.
Which aspect ratio should Xiaohongshu (RED) covers use?
3:4, 1:1, and 4:3. Crop to the ratio first and then scale to the size in pixels, so nothing is stretched or cut off unexpectedly.
Should a Xiaohongshu cover be 3:4 or 1:1?
3:4 portrait (1080 × 1440) is a third taller than a square in the feed, so it is the usual choice for covers. Square images are fine for product shots or when you reuse posts from other platforms.
Other platform sizes
Open the full aspect ratio calculator All platform sizes · All common resolutions
Aspect Ratio Calculator